About OCHIE
WHAT'S THE NAME
To the Taino people who lived here long before the Europeans came, this place was Xamayca: land of water and wood. To the Spanish conquistadores after 1494, this place was Las Chorreras: the waterfalls. To the English who overtook the Spanish colony in 1655 (and who misunderstood the Spanish name), this place became Ocho Rios: eight rivers. To the slaves of African descent who gained their freedom in 1834 - and to the generations of their children and grandchildren who established a peaceful fishing village here - this place is OCHIE.
Taking its name from this precious spot, the OCHIE brand is inspired by all of the islands scattered like emeralds across the aquamarine expanse of the Caribbean Sea.
OUR PROCESS
At OCHIE, we believe in fashion that respects our planet and cherishes each piece's unique craftsmanship. To honor this commitment, our pieces are created with careful consideration, avoiding the pitfalls of "fast fashion." As a result, we offer a delivery schedule that allows us to reduce waste and ensure the quality and sustainability of every item.
Please allow up to two weeks for shipping, as this enables us to maintain our eco-friendly promise and deliver a product that not only looks beautiful but also contributes to a healthier world. Your patience supports our mission to bring sustainable elegance into the fashion landscape, ensuring that each piece is as conscientious as it is stunning.
ABOUT THE BRAND
OCHIE represents the heart of contemporary but timeless Caribbean style. OCHIE is fashioned for the women who are born in the islands, the women who visit the islands, and the women who embody the spirit of the islands - wherever around the world we may wander. Made by hand for large and small, for curves and angles, for soft mounds and flat planes, and for all of the infinite ways that all women’s bodies embody our own perfect beauty. OCHIE looks gorgeous, and feels even better. Combining perfect fit with classic design, fabric sourced from European mills, lush custom prints and effortless handwoven accessories to create unique looks for the surf and the sand.
OCHIE is mi soon come. Soon, but not too soon. No rush, no hurry. Don’t wait up. Sit back, you’ll see. Take your time. Have another. Sing it again, and again, and again.
OCHIE’s palette evokes white sand beaches and pristine turquoise bays, the emerald green hills that embrace them, the brilliant native flora and fauna, and the endless blue expanse of the sky above - bright as day, deep as night.
DESIGNER AND CREATIVE DIRECTOR | HANA LLOYD
Nothing shines as bright a light on the meaning of “home” as leaving for a while
Hana Lloyd, born in Trinidad to a Jamaican father and a Trinidadian mother, embodies the essence of Caribbean heritage
Her extensive career as an airline pilot for major international airlines allowed her to explore the world, offering her a unique perspective on her homeland. Through the lens of distance and diverse experiences, Hana came to deeply appreciate the unparalleled value of the Caribbean islands. She recognized how the intricate blend of native, European, and African influences had created a culture unlike any other, set in a landscape of exceptional beauty and a welcoming climate.
Fueled by this deep appreciation, Hana dedicated herself to creating the OCHIE label. Rooted in the Caribbean, OCHIE seeks to honor and represent these cherished islands. The brand features custom-designed pieces, curated fabrics, and artisanal construction, all meticulously crafted to capture the essence of the Caribbean spirit. Each bespoke item from OCHIE is a tribute to the cultural richness, natural beauty, and vibrant life of Hana's homeland.